Why The First Car Dealership Groupon Failed
In a first, a dealership in Michigan partnered up with Groupon to offer Groupon’s first car buying groupon. The deal offered was $500 off the purchase of a vehicle for $199. Keep in mind that Groupon...
View ArticleDealers In California May Be Forced To Change The Way Salespeople Are Paid
In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in...
View ArticleWhat Does The Government Think About Your Social Media Policy?
(Originally published on Dealer magazine) Back in June, I broke news on a case ... Continue reading →
View ArticleFacebook Firings Cost Employer $200,000+
I’ve been following closely, and reporting on, the recent uptick in activity being taken by the National Labor Relations Board in pursuing complaints ... Continue reading →
View ArticleNLRB determines dealership did not break laws in Facebook firing
In a follow up to my breaking news story about the BMW dealership in Chicago, according to the Continue reading →
View ArticleIndustry Summit: A Peek into the World of F&I
This week, I had the privilege of attending the Industry Summit – which includes 3 conferences — the F&I Conference, the Special Finance conference ... Continue reading →
View ArticleGoogle Encrypts Searches By Default – Cripples Google Analytics
On October 18, 2011, Google announced via its blog that it is setting the default search settings for all people signed into their Google ... Continue reading →
View ArticleWhy Having A Lot Of Facebook Fans Is A Waste Of Time
It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook...
View ArticleHow Social Media Campaigns Can Fall Apart
(originally published on Dealer magazine) Social Media marketing isn’t just about “doing it.” If you want to succeed, all of the pieces must fit together. You must be committed to doing it.. all of...
View ArticleHow To: List Inventory On Your Facebook Wall & Succeed
Facebook is designed and centered on engagement. Social media professionals all have various ideas on how you should do it and what works. My quick take on this is: whatever works for you – do that....
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